Can I Delete Reviews?

Posted by Nancy Rausman on Apr 30, 2018 3:12:40 AM

Are you haunted by old reviews, especially bad ones? Many clients turn to us asking if and how they can be deleted.  In some cases, ODs have taken over an office and want to disassociate from the reviews of the old owners. Given the importance of reviews (which you can learn more about in our recent ebook on the topic), many of our clients would do anything to wipe the slate clean. Well, unfortunately that is usually not an option (except for a special circumstance that I will discuss below), but there are effective ways to handle undesirable reviews and reduce the impact they have on your reputation.

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Tags: Online Reviews, Reviews, Negative Reviews, Google Reviews

The Secret to Your Patient History Forms

Posted by Nancy Rausman on Dec 5, 2017 10:30:00 AM


I told you that I had one easy protocol you can incorporate in your practice that can save you time, enhance your relationship with patients and grow your business, you’d do it, right? Well, I do and here it is... Encourage (well, instruct) patients to fill in online patient information, history and registration forms before their visit. 

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Tags: Online forms,, Website traffic, Office Efficiency

Google Updates You Want to Know About

Posted by Nancy Rausman on Nov 9, 2017 10:23:00 AM

Google has recently made some exciting updates to the Google My Business Knowledge card and Maps search results that you want to know about. These updates can directly influence your business listing in Google Maps and search results, adding additional information about your practice and new ways to interact with users.

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Tags: Google Updates, Google My Business

Say it...Then Say it Again and Again

Posted by Nancy Rausman on Oct 23, 2017 10:19:00 AM

A wise man once said that when it comes to marketing, the key to success is repetition. In fact, this wise man (also known as Michael Pote, EyeCarePro’s COO and sales and marketing expert) says that every message you want to promote needs to be said at least six times. That’s right, I’m sorry to say it but the first five times you say something, most of your audience is not listening.

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Tags: Content Marketing, Integrated Marketing

5 Unexpected Ways Your Practice Can Pull Ahead of the Competition

Posted by Nancy Rausman on Oct 4, 2017 8:16:11 AM

Do you feel like you are losing patients to the local competition? Looking to stand out and become the alpha dog in the pack? Here are five ways you can up your game to pull ahead of the other optometry practices in the area.

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Tags: website design, website optimization, Optometry Marketing, Optometry specialization, Community service

Do You Blog?... Should you?

Posted by Nancy Rausman on Sep 14, 2017 9:40:00 AM

There are a lot of practices out there that are blogging. If you find yourself wondering “what’s the deal?” and whether you should be blogging too, here’s a little primer on the topic.

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Tags: Content Marketing, Blogging

Best Practices for Your Back to School Campaign

Posted by Nancy Rausman on Aug 2, 2017 8:57:42 AM

Back to School marketing season is here and for many practices, this can be one of the busiest times of the year. Your Back to School message is not only to inform patients about the importance of vision in school performance but also to convince them that you are the practice to trust with their family’s vision. So how do you get your practice campaign out there where it will be seen and effectively bring patients in the door?

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Tags: Content Marketing, Educational Marketing, Integrated Marketing

Get Your Practice “In” With Millennials

Posted by Nancy Rausman on Jul 26, 2017 3:45:00 PM

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Tags: Social Media Marketing, Millennial Marketing, Optometry Marketing

Is Your Practice SMS Ready?

Posted by Nancy Rausman on Jun 15, 2017 1:15:00 PM

Get Ready to Use SMS Marketing to Connect to Patients

According to a study by Shift Communications, 82.1% of people surveyed reported that they open every text (SMS) message they receive. I’ve seen other statistics that claim even higher open rates - in the high 90’s. WOW! In the marketing world, those are incredibly high open rates.

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Tags: text message marketing, SMS marketing

Get Personal With Event Marketing

Posted by Nancy Rausman on Jun 1, 2017 2:05:00 PM

Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box - beyond trunk shows - to create an event that benefits your patients, strengthens your relationships and highlights your expertise.  

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Tags: Educational Marketing, event marketing