Are you haunted by old reviews, especially bad ones? Many clients turn to us asking if and how they can be deleted. In some cases, ODs have taken over an office and want to disassociate from the reviews of the old owners. Given the importance of reviews (which you can learn more about in our recent ebook on the topic), many of our clients would do anything to wipe the slate clean. Well, unfortunately that is usually not an option (except for a special circumstance that I will discuss below), but there are effective ways to handle undesirable reviews and reduce the impact they have on your reputation.
I told you that I had one easy protocol you can incorporate in your practice that can save you time, enhance your relationship with patients and grow your business, you’d do it, right? Well, I do and here it is... Encourage (well, instruct) patients to fill in online patient information, history and registration forms before their visit.
Google has recently made some exciting updates to the Google My Business Knowledge card and Maps search results that you want to know about. These updates can directly influence your business listing in Google Maps and search results, adding additional information about your practice and new ways to interact with users.
A wise man once said that when it comes to marketing, the key to success is repetition. In fact, this wise man (also known as Michael Pote, EyeCarePro’s COO and sales and marketing expert) says that every message you want to promote needs to be said at least six times. That’s right, I’m sorry to say it but the first five times you say something, most of your audience is not listening.
Do you feel like you are losing patients to the local competition? Looking to stand out and become the alpha dog in the pack? Here are five ways you can up your game to pull ahead of the other optometry practices in the area.
There are a lot of practices out there that are blogging. If you find yourself wondering “what’s the deal?” and whether you should be blogging too, here’s a little primer on the topic.
Back to School marketing season is here and for many practices, this can be one of the busiest times of the year. Your Back to School message is not only to inform patients about the importance of vision in school performance but also to convince them that you are the practice to trust with their family’s vision. So how do you get your practice campaign out there where it will be seen and effectively bring patients in the door?
Get Ready to Use SMS Marketing to Connect to Patients
According to a study by Shift Communications, 82.1% of people surveyed reported that they open every text (SMS) message they receive. I’ve seen other statistics that claim even higher open rates - in the high 90’s. WOW! In the marketing world, those are incredibly high open rates.
Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box - beyond trunk shows - to create an event that benefits your patients, strengthens your relationships and highlights your expertise.