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EyeCarePro Blog.

Can I Delete Reviews?
Are you haunted by old reviews, especially bad ones? Many clients turn to us asking if and how they can be deleted. In some cases, ODs have taken over an office and want ...
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The Secret to Your Patient History Forms
I told you that I had one easy protocol you can incorporate in your practice that can save you time, enhance your relationship with patients and grow your business, ...
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Google Updates You Want to Know About
Google has recently made some exciting updates to the Google My Business Knowledge card and Maps search results that you want to know about. These updates can directly ...
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Say it...Then Say it Again and Again
A wise man once said that when it comes to marketing, the key to success is repetition. In fact, this wise man (also known as Michael Pote, EyeCarePro’s COO and sales ...
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5 Unexpected Ways Your Practice Can Pull Ahead of the Competition
Do you feel like you are losing patients to the local competition? Looking to stand out and become the alpha dog in the pack? Here are five ways you can up your game to ...
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Do You Blog?... Should you?
There are a lot of practices out there that are blogging. If you find yourself wondering “what’s the deal?” and whether you should be blogging too, here’s a little ...
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Best Practices for Your Back to School Campaign
Back to School marketing season is here and for many practices, this can be one of the busiest times of the year. Your Back to School message is not only to inform ...
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Get Your Practice “In” With Millennials
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Is Your Practice SMS Ready?
Get Ready to Use SMS Marketing to Connect to Patients According to a study by Shift Communications, 82.1% of people surveyed reported that they open every text (SMS) ...
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Get Personal With Event Marketing
Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box - beyond ...
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Promises, Promises...
Every so often every company out there loses a client to a competitor that is offering something “cheaper”, “better” or “more effective.” In our case, the client leaves ...
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Is Your Website Marketing Hurting Your Traffic?
A patient on a cellphone looking for your office hours clicks on your website from Google search results and upon arriving to your homepage an ad pops-up, blocking all ...
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Rev up Your Practice Social Media in 2017!
2016 may have been the year of so-so social media for your practice but that ends today. In 2017 you can boost your social media marketing, creating more engagement and ...
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Let’s Talk Logos Part 2: Creating Your Practice Logo
In the last post I discussed the importance of a high quality practice logo and what you should consider when conceptualizing your design. Once that is done, you are ...
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Let's Talk Logos
Part 1: Conceptualizing Your Eye Care Logo Designing a quality logo is an important part of marketing and branding your practice. Your logo is your visual identity ...
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HIPAA Compliance Part 2: How to Respond to Reviews
In the last post, I reviewed some of the legal considerations involved with responding to negative patient reviews in light of HIPAA compliance and as you can see, it’s ...
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The HIPAA Question We are All Asking
Part 1 Here’s a scenario: A practice gets a scathing online review by an unhappy patient. The doctor writes a polite response explaining her side of the story and ...
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Google Has a Message for your Practice
We’ve been pressing the importance of mobile for some time now, but you don’t have to take my word for it. In Google’s own words, “The world’s gone mobile. Now it’s your ...
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HUGE Google Changes Will Impact Practice Google Rankings
There’s big news out of Google this week, and it means more work, or more expenditure for local businesses. The 3-pack of local search results is going to be reduced to ...
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An Important “Little” Lesson From Google
Design Counts Noticed anything different in your Google search lately? A subtle yet significant change is being tested by the mega company right now - the font color of ...
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Watch Out for “Google Partner” Scams
  • Nancy Rausman
  • 11.05.2016
  • SEO
We have had a number of ODs ask us about solicitation calls they received from SEO companies that claim they are Google Partners and that as such, a Google employee had ...
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The Return of Mobilegeddon?
In April 2015, Google instituted an algorithm update that began to favor mobile-friendly websites over those that were not optimized for mobile. This update - referred ...
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Do You Need New Patients?
As we mentioned in our last post, when it comes to marketing your practice, there is no such thing as one size fits all. Effective new patient marketing needs to be ...
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Let's Redefine "Marketing": New Patient Marketing
What does 'marketing' really mean!? Talk to three people and they each give you a different answer. I Googled the definition of marketing and found an article that ...
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The Importance of Saying Thank You (and How to do it Through Digital ...
Since today is Valentine's Day, it had me thinking about the importance of showing appreciation by regularly saying "thank you" to your patients. Giving your patients ...
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5 Old Technologies that are Hurting Your Practice Website
You wouldn’t want your patients to walk into an old-fashioned office with out of date equipment, antiquated eyewear displays and ancient processes. Likewise, your ...
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What's Worse than a Bad Review?
No Reviews! I know, it’s hard to ask your patients to post reviews for your practice. It’s uncomfortable, your front desk staff always forgets, and you’re already maxed ...
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Is Facebook Really Worth the Effort?
Hey Facebook users - I’ve got a question for you. Anybody found a good way to measure the returns of your practice's Facebook efforts? Like so many businesses out there, ...
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Guess what! Your local optometric content strategy needs to change... ...
New Content Guidelines for Your Optometry Practice While the one thing that never changes in the world of online marketing is the importance of content (in fact, as the ...
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Big City SEO - Does Your Practice Stand a Chance? 
How to conduct Search Engine Optimization when your practice is located in a big city. (image bykancp26 courtesy of freedigitalphotos.net) Big city optometric practices ...
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Elements of an Effective Website Upgrade
Case Study of Bright Eyes Family Vision Care Dr. Nate Bonilla Warford of Bright Eyes Family Vision Care knew his website was due for a makeover. In addition to a general ...
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Data Driven Content Strategy to Reach New Patients
Your potential patients are constantly bombarded with information, so when it comes to creating engaging content strategy you need to know what is going to get their ...
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The Use of Direct Mail to Attract Patients
Looking for a unique and effective way to reach your audience? With all of the focus being on digital these days, most business owners are overlooking one of the most ...
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Big Changes at Google That Might Affect Your Web Traffic
There have been a lot of changes at Google the past couple of weeks. The change that is most immediately relevant for your optometry practice is the 3-pack.
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Get Involved in Contact Lens Health Week -It's Easy!
This August 24-28th, your Practice can take part in the second annual Contact Lens Health Week, organized by the CDC along with industry partners to spread awareness ...
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Don’t Miss this Important Google+/Google My Business Page Update
Last month Google announced that it would be shutting down Google My Business (GMB) and associated Google+ pages of businesses that are not associated with user accounts ...
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8 Steps to Getting New Patients with Google Adwords
Follow These 8 Steps to New Patients from Google Adwords
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How Dr. Josiah Young Became an Instant Sensation
  • Nancy Rausman
  • 23.07.2015
Dr. Josiah Young of Opticare Vision Centers in the greater Cincinnati area was only doing his job when he discovered that 10-month old Piper Sinclair had hyperopia and ...
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5 Benefits of Google Ads for ODs
  • Michael Porat
  • 22.07.2015
Google pay-per-click advertising can be one of the most effective forms of local marketing for your Practice. The basics include writing various ads, specifying who sees ...
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EyeCarePro is a leader in digital and traditional new patient acquisition strategies for optometry and eye care professionals, employing a global team of Web Development, SEO, Marketing, Sales and Customer Support experts. EyeCarePro’s team is dedicated to helping optometric practices achieve growth by attracting new patients and building engaging relationships with existing patients. EyeCarePro offers value through results-driven marketing programs and employs proven, powerful and effective online and traditional marketing strategies in social media, search engine optimization and sales growth initiatives.

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