Promises, Promises...
- Nancy Rausman
- 14.03.2017
- digital marketing
Every so often every company out there loses a client to a competitor that is offering something “cheaper”, “better” or “more effective.” In our case, the client leaves ...
READ MORE
Is Your Website Marketing Hurting Your Traffic?
- Nancy Rausman
- 07.02.2017
- Google Updates
A patient on a cellphone looking for your office hours clicks on your website from Google search results and upon arriving to your homepage an ad pops-up, blocking all ...
READ MORE
Rev up Your Practice Social Media in 2017!
- Nancy Rausman
- 18.01.2017
- Facebook Marketing
2016 may have been the year of so-so social media for your practice but that ends today. In 2017 you can boost your social media marketing, creating more engagement and ...
READ MORE
Let’s Talk Logos Part 2: Creating Your Practice Logo
- Nancy Rausman
- 14.11.2016
- logos, branding
In the last post I discussed the importance of a high quality practice logo and what you should consider when conceptualizing your design. Once that is done, you are ...
READ MORE
Let's Talk Logos
- Nancy Rausman
- 29.09.2016
- Practice branding
Part 1: Conceptualizing Your Eye Care Logo Designing a quality logo is an important part of marketing and branding your practice. Your logo is your visual identity ...
READ MORE
HIPAA Compliance Part 2: How to Respond to Reviews
- Nancy Rausman
- 30.08.2016
- Online Reviews
In the last post, I reviewed some of the legal considerations involved with responding to negative patient reviews in light of HIPAA compliance and as you can see, it’s ...
READ MORE
The HIPAA Question We are All Asking
- Nancy Rausman
- 11.08.2016
- Online Reviews
Part 1 Here’s a scenario: A practice gets a scathing online review by an unhappy patient. The doctor writes a polite response explaining her side of the story and ...
READ MORE
Google Has a Message for your Practice
- Nancy Rausman
- 20.07.2016
- Google, Mobile, Mobile friendly
We’ve been pressing the importance of mobile for some time now, but you don’t have to take my word for it. In Google’s own words, “The world’s gone mobile. Now it’s your ...
READ MORE
HUGE Google Changes Will Impact Practice Google Rankings
- Nancy Rausman
- 06.07.2016
- Google Updates
There’s big news out of Google this week, and it means more work, or more expenditure for local businesses. The 3-pack of local search results is going to be reduced to ...
READ MORE
An Important “Little” Lesson From Google
- Nancy Rausman
- 07.06.2016
- Google Updates
Design Counts Noticed anything different in your Google search lately? A subtle yet significant change is being tested by the mega company right now - the font color of ...
READ MORE
Subscribe to our Blog
Recent Posts
Posts by Topic
- Google Updates (7)
- Content Marketing (5)
- Search Engine Optimization (5)
- Facebook Marketing (4)
- Google Reviews (4)
- Online Reviews (4)
- Reviews (4)
- SEO (4)
- Social Media Marketing (4)
- digital marketing (4)
- Google My Business (3)
- Integrated Marketing (3)
- Negative Reviews (3)
- website design, website optimization (3)
- Educational Marketing (2)
- Google, Mobile, Mobile friendly (2)
- HIPAA (2)
- Online Marketing (2)
- Optometry Marketing (2)
- Yelp (2)
- Blogging (1)
- Community service (1)
- Direct Mail Marketing (1)
- Google + (1)
- Google Updates, Google My Business (1)
- Google, Google partners, (1)
- Millennial Marketing (1)
- ODlite, seasonal marketing (1)
- Office Efficiency (1)
- Online forms, (1)
- Optometry Practice logo (1)
- Optometry specialization (1)
- Pay Per Click Advertising (1)
- Practice branding (1)
- Response Mail Marketing (1)
- SMS marketing (1)
- Website Design (1)
- Website traffic (1)
- event marketing (1)
- logos, branding (1)
- maketing companies (1)
- mobile friendly website (1)
- mobile optimization (1)
- smo (1)
- text message marketing (1)