Let's Talk about PPC... for You and Me
When you are looking to drive traffic, few techniques are more responsive than a good PPC (that's Pay Per Click) Campaign. Like most marketing tools, there's no rocket science to doing it, but there is knowledge required to do it well. If you are going to make the investment in PPC, invest some time in research and understanding this form of advertising.
PPC is best used when you are introducing a new service or perhaps you have a new website. Word about new practice offerings take time to get into your community and PPC brings traffic and attention to any new effort. But be careful... the traffic isn't always th best quality and while you may feel like a lot is going on ("Wow! I had 300 additional visitors to my site!"), you need to evaluate the bottom line impact of your PPC ads (how many appointments did they bring). Make sure your bottom line goals are being met. Rest assured, your ads, when well written, will drive attention.
Download and follow our step by step guide to make PPC part of your online marketing arsenal. This is a "practice makes perfect" activity and by design it is trial and error to getting it just right. Know when and why to deploy Pay Per Click ads, and how to deploy them well is a giant step forward to making this work for you.