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EyeCarePro Blog.

Watch Out for “Google Partner” Scams

  • Nancy Rausman
  • 11.05.2016
  • SEO
We have had a number of ODs ask us about solicitation calls they received from SEO companies that claim they are Google Partners and that as such, a Google employee had ...
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The Return of Mobilegeddon?

In April 2015, Google instituted an algorithm update that began to favor mobile-friendly websites over those that were not optimized for mobile.  This update - referred ...
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Do You Need New Patients?

As we mentioned in our last post, when it comes to marketing your practice, there is no such thing as one size fits all. Effective new patient marketing needs to be ...
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Let's Redefine "Marketing": New Patient Marketing

What does 'marketing' really mean!?  Talk to three people and they each give you a different answer.  I Googled the definition of marketing and found an article that ...
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The Importance of Saying Thank You (and How to do it Through Digital ...

Since today is Valentine's Day, it had me thinking about the importance of showing appreciation by regularly saying "thank you" to your patients. Giving your patients ...
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5 Old Technologies that are Hurting Your Practice Website

You wouldn’t want your patients to walk into an old-fashioned office with out of date equipment, antiquated eyewear displays and ancient processes. Likewise, your ...
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What's Worse than a Bad Review?

No Reviews! I know, it’s hard to ask your patients to post reviews for your practice.  It’s uncomfortable, your front desk staff always forgets, and you’re already maxed ...
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Is Facebook Really Worth the Effort?

  Hey Facebook users - I’ve got a question for you. Anybody found a good way to measure the returns of your practice's Facebook efforts? Like so many businesses out ...
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Guess what! Your local optometric content strategy needs to change... ...

New Content Guidelines for Your Optometry Practice While the one thing that never changes in the world of online marketing is the importance of content (in fact, as the ...
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Big City SEO - Does Your Practice Stand a Chance? 

How to conduct Search Engine Optimization when your practice is located in a big city.   (image bykancp26 courtesy of freedigitalphotos.net) Big city optometric ...
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