Is Your Website Marketing Hurting Your Traffic?
- Nancy Rausman
- 07.02.2017
- Google Updates
A patient on a cellphone looking for your office hours clicks on your website from Google search results and upon arriving to your homepage an ad pops-up, blocking all ...
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HUGE Google Changes Will Impact Practice Google Rankings
- Nancy Rausman
- 06.07.2016
- Google Updates
There’s big news out of Google this week, and it means more work, or more expenditure for local businesses. The 3-pack of local search results is going to be reduced to ...
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An Important “Little” Lesson From Google
- Nancy Rausman
- 07.06.2016
- Google Updates
Design Counts Noticed anything different in your Google search lately? A subtle yet significant change is being tested by the mega company right now - the font color of ...
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The Return of Mobilegeddon?
- Nancy Rausman
- 18.04.2016
- Search Engine Optimization
In April 2015, Google instituted an algorithm update that began to favor mobile-friendly websites over those that were not optimized for mobile. This update - referred ...
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Guess what! Your local optometric content strategy needs to change... ...
- Nancy Rausman
- 29.10.2015
- Search Engine Optimization
New Content Guidelines for Your Optometry Practice While the one thing that never changes in the world of online marketing is the importance of content (in fact, as the ...
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Big Changes at Google That Might Affect Your Web Traffic
- Nancy Rausman
- 20.08.2015
- Google Updates
There have been a lot of changes at Google the past couple of weeks. The change that is most immediately relevant for your optometry practice is the 3-pack.
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Don’t Miss this Important Google+/Google My Business Page Update
- Nancy Rausman
- 06.08.2015
- Google Updates
Last month Google announced that it would be shutting down Google My Business (GMB) and associated Google+ pages of businesses that are not associated with user accounts ...
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