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Let's Talk Logos.

Posted by Nancy Rausman - 29 September, 2016


Image by Naypong, courtesy of freedigitalphotos.netPart 1: Conceptualizing Your Eye Care Logo

Designing a quality logo is an important part of marketing and branding your practice. Your logo is your visual identity representing your practice to the outside world. It is an instant representation of what your practice stands for and will come to create an association in the mind of your patients and potential customers. It is also often the first impression you will make on potential patients, so it is important to put a lot of thought behind it.

Before you begin the process of designing your logo, you should decide what message you want your logo to convey. Brainstorm ideas that could become your practice “motto”, that define the essence of your practice in a few words or one sentence.  If you want your practice to be known for unique and high end optical it could be something like, “Exclusive Optical Selection” or something more service oriented could be “Personalized Service”.  Once you’ve selected the message you want to focus on, this will help your logo design to fall into place.

Another element to consider is what type of logo you want, a text or font based logo (like IBM or Coca Cola), an illustrative logo, which for an eye doctor might include a pair of frames or an eyeball, or an abstract graphic (such as the Nike swoosh). You want any of these options to convey the essence or message about your practice that you are looking to send.

There are a lot of options these days for obtaining a quick and cheap logo, but proceed with caution - sometimes the money you will save won’t pay off in the end.  You want to ensure that your logo graphically expresses the positive message you want to send about your practice in one instant visual cue, so do some research before you jump into the “easy” option.

In the next digital tip I will explain some of the options for having a logo made and what you need to consider in deciding which route to choose.  

In the meantime...want to learn more about creating an effective logo for your practice? Well, you’re in luck! We’ve just created a whole ebook about this very topic. You can download it here… and contact Daniel at or phone (412) 532-6542 if you have any questions.

Topics: Practice branding, Optometry Practice logo

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