Say it...Then Say it Again and Again
- Nancy Rausman
- 23.10.2017
- Content Marketing
A wise man once said that when it comes to marketing, the key to success is repetition. In fact, this wise man (also known as Michael Pote, EyeCarePro’s COO and sales ...
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Do You Blog?... Should you?
- Nancy Rausman
- 14.09.2017
- Content Marketing
There are a lot of practices out there that are blogging. If you find yourself wondering “what’s the deal?” and whether you should be blogging too, here’s a little ...
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Best Practices for Your Back to School Campaign
- Nancy Rausman
- 02.08.2017
- Content Marketing
Back to School marketing season is here and for many practices, this can be one of the busiest times of the year. Your Back to School message is not only to inform ...
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Guess what! Your local optometric content strategy needs to change... ...
- Nancy Rausman
- 29.10.2015
- Search Engine Optimization
New Content Guidelines for Your Optometry Practice While the one thing that never changes in the world of online marketing is the importance of content (in fact, as the ...
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Data Driven Content Strategy to Reach New Patients
- Nancy Rausman
- 27.08.2015
- Facebook Marketing
Your potential patients are constantly bombarded with information, so when it comes to creating engaging content strategy you need to know what is going to get their ...
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