ECP_logo_with_tagline

Sales and Consultation: 773-365-9450
Support and Service: 866-886-4442

EyeCarePro Blog.

Promises, Promises...

Every so often every company out there loses a client to a competitor that is offering something “cheaper”, “better” or “more effective.” In our case, the client leaves ...
READ MORE

Is Your Website Marketing Hurting Your Traffic?

  • Nancy Rausman
  • 07.02.2017
  • SEO
 A patient on a cellphone looking for your office hours clicks on your website from Google search results and upon arriving to your homepage an ad pops-up, blocking all ...
READ MORE

Rev up Your Practice Social Media in 2017!

  • Nancy Rausman
  • 18.01.2017
  • smo
2016 may have been the year of so-so social media for your practice but that ends today. In 2017 you can boost your social media marketing, creating more engagement and ...
READ MORE

Let’s Talk Logos Part 2: Creating Your Practice Logo

  In the last post I discussed the importance of a high quality practice logo and what you should consider when conceptualizing your design. Once that is done, you are ...
READ MORE

Let's Talk Logos

Part 1: Conceptualizing Your Eye Care Logo Designing a quality logo is an important part of marketing and branding your practice. Your logo is your visual identity ...
READ MORE

HIPAA Compliance Part 2: How to Respond to Reviews

  • Nancy Rausman
  • 30.08.2016
  • HIPAA
In the last post, I reviewed some of the legal considerations involved with responding to negative patient reviews in light of HIPAA compliance and as you can see, it’s ...
READ MORE

The HIPAA Question We are All Asking

  • Nancy Rausman
  • 11.08.2016
  • HIPAA
Part 1 Here’s a scenario: A practice gets a scathing online review by an unhappy patient. The doctor writes a polite response explaining her side of the story and ...
READ MORE

Google Has a Message for your Practice

We’ve been pressing the importance of mobile for some time now, but you don’t have to take my word for it. In Google’s own words, “The world’s gone mobile. Now it’s your ...
READ MORE

HUGE Google Changes Will Impact Practice Google Rankings

  There’s big news out of Google this week, and it means more work, or more expenditure for local businesses. The 3-pack of local search results is going to be reduced ...
READ MORE

An Important “Little” Lesson From Google

Design Counts Noticed anything different in your Google search lately? A subtle yet significant change is being tested by the mega company right now -  the font color of ...
READ MORE